About Us
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We are a circular design studio and material supplier who refuses to compromise on quality and sustainability

We believe that products crafted with an environmentally-conscious mindset, are capable of improving our lives while reducing our negative effects on nature

We envision a collective cultural shift towards a more sustainable lifestyle through an increased demand for timeless, attractive, and environmentally-conscious designs

We create circular and sustainable solutions ranging from base materials to finished products to accelerate this cultural shift

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Meet The Normies

Anandya Kurniawan

CEO / The norm:al: one

I believe that business can be a new kind of activism that can accelerate radical yet sensible change—socially and environmentally. Growing up, I looked up to John Lennon a lot. Now I want to reimagine the idea of waste through the magic of art and design. You may say I’m a dreamer, but I’m not the only one~

Ganesha Prawiraatmadja

Chief Product Officer / MacGyver Extrodinaire

An engineer by trade and a creative at heart, I was born with a sick obsession to create. Whether it's the products we sell, the visuals we present, or the machines that we use, it is my role to turn our ideas into reality by any means possible.

Rheza Ismansyah

Chief Designer / Resident Wibu

Despite how I look, I am only 26 years old. I’ve been doodling and drawing for as long as I can remember. As a product designer, I believe that we can be both the destroyers or the saviors of the world. Attack on Titan is the greatest anime/manga to have ever graced the earth.

Alden Iswanto

COO / Tamer of Cats

I like solving problems – whether it’s ensuring that our products reaches you on time, making sure our internal comms are on point, or as simple as how to provide equal attention to my five cats. Through norm:al:, I hope to help in solving one of humanity’s biggest problems – how to make aspects of our lives more sustainable and durable.

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Our Commitment
and Philosophy

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For a design to be truly norm:al:, it must be timeless in its form, durable in its body, and sustainable at its core, as anything other than this will just lead to more waste.

As a norm:al company we are committed to being environmentally friendly in our actions, ethical in our operations, and transparent to all our customers. As any other behavior would contradict the positive impacts we aim to achieve

About Us . . .

. . .

Meet The Normies

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Our Commitment and Philosophy

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About Us
. . .

Our Commitment
and Philosophy